AUTHORITY POSITIONING MATRIX
WORKSHEET
Becoming the Only Logical Choice
This worksheet will help you establish yourself as the definitive expert in your specific niche. In a world of endless options, the key to commanding premium prices is positioning yourself as the only logical choice for your ideal clients—not just a good option among many.
PILLAR 1: YOUR UNIQUE METHODOLOGY
Drawing from your story and expertise, what would you name your signature methodology or framework?
What are the key steps or components of this methodology? (Aim for 3-7 steps with memorable names)
What makes this methodology different from conventional approaches in your field?
PILLAR 2: YOUR DEMONSTRATED RESULTS
What specific, measurable results have you personally achieved using your methodology?
What specific, measurable results have your clients or customers achieved?
What is the most impressive or unusual result that demonstrates the power of your approach?
PILLAR 3: YOUR THOUGHT LEADERSHIP
What common beliefs or practices in your industry do you disagree with?
What unique perspective or insight do you have that goes against conventional wisdom?
What prediction can you make about the future of your industry based on your unique perspective?
PILLAR 4: YOUR SOCIAL PROOF
What testimonials or case studies best demonstrate the effectiveness of your approach?
What media features, speaking engagements, or publications have you been involved with?
What partnerships, collaborations, or affiliations enhance your credibility?
YOUR AUTHORITY STATEMENT
Based on the four pillars you've developed, craft an authority statement that positions you as the definitive expert in your niche:
"I am [your name], creator of the [your methodology name], a proven system that helps [ideal client] achieve [specific result] in [timeframe] without [common pain point]. Unlike [conventional approach], my approach leverages [unique aspect of your methodology] to deliver [key benefit]. My clients consistently experience [specific results], and industry leaders like [notable names] recognize my work as [recognition]. I'm known for my controversial stance that [thought leadership position], which has proven true through [evidence]."
Your Authority Statement: