7-DAY FUNNEL FRAMEWORK
WORKSHEET
Mapping Your Story-Based Sales Funnel
This worksheet will help you map out each component of your 7-Day Funnel, which is specifically designed to take cold prospects from complete strangers to enthusiastic buyers in just one week, using the power of your authentic story.
YOUR LEAD MAGNET
What specific problem will your lead magnet solve?
What format will your lead magnet take? (Quiz, checklist, guide, video training, etc.)
What will you name your lead magnet? (Make it benefit-driven and specific)
What 3-5 key points will your lead magnet cover?
How does this lead magnet naturally connect to your paid offer?
YOUR DAILY EMAIL TOPICS
Day 1 Email: The Hook
Subject line ideas:
Key story element from your origin story to include:
Value you'll provide:
Call to action:
Day 2 Email: The Struggle
Subject line ideas:
Key story element from your transformation story to include:
Pain points you'll acknowledge:
Teaching point you'll share:
Call to action:
YOUR CONVERSION MECHANISM
How will prospects take the next step after going through your 7-day sequence?
Select all that apply:
- □ Application form
- □ Direct purchase page
- □ Booking a call
- □ Webinar or workshop
- □ Other: _________________
Describe the specific steps a prospect will take to become a client:
YOUR 7-DAY FUNNEL MAP
Based on your answers above, create a visual map of your 7-day funnel:
TRAFFIC SOURCE → LEAD MAGNET → 7-DAY EMAIL SEQUENCE → CONVERSION MECHANISM → PAID OFFER
Fill in the specific details for your funnel:
Traffic Source: _________________
Lead Magnet: _________________
Email Sequence Theme: _________________
Conversion Mechanism: _________________
Paid Offer: _________________