MARKET GAP IDENTIFIER

WORKSHEET

Finding Your Unique Position in the Market

This worksheet will help you pinpoint exactly where your unique story fills an unmet need in the market. The most profitable business opportunities exist in these gaps—the spaces where clients' needs aren't being fully met by existing solutions.

IDENTIFYING YOUR MARKET GAP

1. What specific struggles or challenges have you overcome that your ideal clients are currently facing?

2. What aspect of your journey gives you insight that most others in your industry don't have?

3. What are the common approaches to solving your ideal clients' problems, and why are they insufficient?

4. What specific result can you help clients achieve that others aren't delivering (or aren't delivering in the same way)?

5. What unique methodology or framework have you developed based on your personal experience?

MAPPING YOUR MARKET POSITION

1. The Problem You Solve: What specific problem do you solve for your clients that others either don't address or don't address effectively?

2. Your Unique Approach: How does your story-based methodology solve this problem differently than conventional approaches?

3. The Transformation You Deliver: What specific transformation do clients experience when working with you that they can't get elsewhere?

4. Your Ideal Client: Who specifically needs your unique approach more than anyone else?

YOUR MARKET GAP STATEMENT

Based on the above, complete this statement:

"While most [type of service providers] focus on [common approach], my background in [your unique experience] allows me to help [specific ideal client] achieve [desired outcome] through [your unique methodology], which is currently missing in the market."

Your Market Gap Statement: