$1K TO $10K OFFER ELEVATOR
WORKSHEET
Understanding Value Perception
This worksheet will help you dramatically increase the perceived value of your offer without necessarily changing its core components. The difference between a $1,000 offer and a $10,000 offer rarely lies in the amount of content or deliverables provided—it lies in how the offer is positioned, packaged, and presented.
CURRENT OFFER ASSESSMENT
Describe your current offer (or the offer you plan to create) in 2-3 sentences:
Rate your current offer on each of the five value elevators (1-10, with 10 being highest):
APPLYING THE VALUE ELEVATORS
1. Increasing Specificity
How can you make your offer more specifically tailored to your ideal client's exact situation?
2. Increasing Speed
How can you help clients achieve results faster?
3. Increasing Certainty
How can you reduce the perceived risk and increase confidence in results?
4. Increasing Simplicity
How can you make your offer easier to understand and implement?
5. Increasing Support
How can you provide more guidance and support throughout the process?
YOUR ELEVATED OFFER STATEMENT
Based on the improvements you've identified, craft a new description of your elevated offer:
Now rate your elevated offer on each of the five value elevators:
If your new score is 40 or above, you've created an offer with $10K potential. If it's below 40, revisit the areas with the lowest scores and continue refining until you reach at least 40.