This worksheet will help you identify and articulate the three most powerful moments in your journey that will create the strongest connection with your audience. Take your time with these exercises—the more specific and authentic you can be, the more powerful your story will become.
Think about the moment or series of events that first set you on your current path:
Write your origin story in 2-3 paragraphs, focusing on sensory details and emotions:
Reflect on the challenges and obstacles you've overcome:
Write your transformation story in 2-3 paragraphs, being honest about the struggles:
Consider how you developed the expertise you now offer:
Write your expertise story in 2-3 paragraphs, highlighting your unique approach:
Now, weave your three stories into a cohesive narrative using this template as a starting point:
"I help [ideal client] achieve [desired outcome] without [common pain point]. I know what it's like to [your struggle] and feel [negative emotion]. After [key turning point], I discovered [your unique approach] which has helped me and [number] clients achieve [specific result]. Now I'm on a mission to help [broader impact]."
Expand this template into a fuller narrative that incorporates elements from all three of your turning points: