MODULE 3: AUTOMATION ARCHITECTURE

THE AUTHENTIC AUTOMATION BLUEPRINT

Introduction

Welcome to Module 3 of The Authentic Automation Blueprint. Now that you've mined your story and crafted a premium offer, it's time to build the system that will sell your offer while you sleep, extending your reach without requiring your constant presence.

Automation Architecture is the process of creating a strategic framework that attracts, nurtures, and converts ideal clients automatically. This is where your authentic story and premium offer get transformed into a scalable business asset that works 24/7.

In the Stripper2CEO methodology, we understand that true freedom comes not just from charging premium prices, but from creating systems that leverage your time and extend your impact. Brittani Feinberg discovered this when she transformed her business from trading time for money to generating consistent revenue through automated funnels—allowing her to reach more people while working fewer hours.

In this module, you'll learn how to create a 7-day funnel that takes cold prospects from complete strangers to enthusiastic buyers, leverage Facebook's lead generation capabilities to attract ideal clients at scale, craft email sequences that convert through authentic storytelling, and launch with founding members to generate immediate revenue and success stories.

Remember, we're not just creating any marketing funnel—we're creating an authentic automation architecture that extends your unique voice and methodology to more people than you could ever reach one-on-one. Let's begin building your automated sales machine.

7-Day Funnel Framework

Mapping Your Story-Based Sales Funnel

The 7-Day Funnel Framework is a strategic sequence designed to take cold prospects from complete strangers to enthusiastic buyers in just one week, using the power of your authentic story. This framework leverages the psychological principles of connection, trust-building, and ethical persuasion to create a natural progression toward your offer.

Unlike manipulative marketing tactics that rely on artificial scarcity or pressure, this framework uses your genuine story to create real connection and demonstrate authentic value, making the sale a natural next step rather than a hard push.

The 7-Day Sequence

Your 7-day funnel will follow this proven sequence:

  1. Day 1: The Hook - Introduce yourself and establish common ground through a compelling aspect of your origin story that immediately resonates with your ideal client's current situation.
  2. Day 2: The Struggle - Share the challenges you faced and the mistakes you made, creating deep relatability and showing that you truly understand their pain points.
  3. Day 3: The Awakening - Reveal the pivotal realization or discovery that changed everything for you, planting the seed that transformation is possible for them too.
  4. Day 4: The Method - Introduce your unique methodology or approach, positioning it as the solution they've been searching for.
  5. Day 5: The Proof - Share specific results and success stories that demonstrate your approach works, building confidence in your solution.
  6. Day 6: The Objections - Address common concerns or objections before they become roadblocks, showing that you understand their hesitations.
  7. Day 7: The Invitation - Extend a clear invitation to take the next step with you, whether that's applying for your program, booking a call, or making a purchase.

To complete the 7-Day Funnel Framework worksheet, click here.

FB Lead Gen Form Hack

Attracting Ideal Clients at Scale

The FB Lead Gen Form Hack is a strategic approach to using Facebook's lead generation capabilities to attract your ideal clients at scale. This method leverages Facebook's powerful targeting options and native lead forms to create a frictionless experience for potential clients while providing you with a steady stream of qualified leads.

Unlike traditional Facebook ads that send traffic to external landing pages (where you can lose up to 80% of potential leads due to page load times and distractions), Lead Gen Forms keep users on the Facebook platform, dramatically increasing conversion rates and reducing cost per lead.

The Lead Gen Form Strategy

Your Lead Gen Form strategy will include:

  1. Story-Based Ad Creative - A compelling ad that incorporates elements of your authentic story to create immediate resonance with your ideal clients.
  2. Polarizing Headline - A headline that attracts your ideal clients while naturally filtering out those who aren't a good fit.
  3. Value-Driven Lead Magnet - A free resource that provides immediate value while naturally leading toward your paid offer.
  4. Simplified Form Fields - A streamlined form that collects only essential information to maximize completion rates.
  5. Automated Follow-Up - An immediate connection to your email sequence to continue the relationship building process.

Creating Your Lead Magnet

Your lead magnet should be a natural stepping stone toward your paid offer—providing genuine value while creating awareness of the bigger transformation your premium offer provides. The most effective lead magnets for story-based marketing include:

Email Sequence Templates

Converting Through Authentic Storytelling

The Email Sequence Templates provide a framework for crafting compelling emails that convert through authentic storytelling rather than pushy sales tactics. These templates are designed to guide you in creating emails that build genuine connection, establish your authority, and naturally lead prospects toward your offer.

In the Stripper2CEO methodology, we understand that email marketing is not about tricks or gimmicks—it's about extending your authentic voice and continuing the conversation with prospects in a way that feels personal and valuable.

The 7-Day Email Sequence

Your 7-day email sequence will follow this proven structure:

  1. Day 1: The Welcome Email

    2. Subject line: [First name], here's your [lead magnet name] (plus a quick story)

    Purpose: Deliver your lead magnet and introduce yourself through a brief version of your origin story

    Key elements: Lead magnet delivery, brief personal introduction, hint at what's coming next

  2. Day 2: The Struggle Email

    3. Subject line: The mistake that cost me [specific consequence]

    Purpose: Create deep relatability by sharing your challenges and mistakes

    Key elements: Vulnerable story about your struggles, lessons learned, question that prompts reflection

  3. Day 3: The Awakening Email

    4. Subject line: The moment everything changed for me

    Purpose: Share your pivotal realization and plant the seed of possibility

    Key elements: Story about your breakthrough moment, the shift in perspective, what became possible

  4. Day 4: The Method Email

    5. Subject line: The [number]-step system I discovered

    Purpose: Introduce your unique methodology and position it as the solution

    Key elements: Overview of your approach, what makes it different, one actionable tip they can implement

  5. Day 5: The Proof Email

    6. Subject line: How [client name] achieved [specific result]

    Purpose: Build confidence in your solution through specific results and success stories

    Key elements: Client success story, specific results, what made the difference

  6. Day 6: The Objections Email

    7. Subject line: I get it (addressing your concerns)

    Purpose: Address common concerns or objections before they become roadblocks

    Key elements: Acknowledgment of common objections, your perspective, reframe of concerns

  7. Day 7: The Invitation Email

    8. Subject line: Your invitation (time-sensitive)

    Purpose: Extend a clear invitation to take the next step with you

    Key elements: Clear offer description, specific call to action, deadline or limitation if applicable

Founding Member Launch Strategy

Generating Immediate Revenue and Success Stories

The Founding Member Launch Strategy is a powerful approach to launching your offer that generates immediate revenue, creates momentum, and produces success stories you can leverage in future marketing. This strategy creates a win-win scenario where early adopters receive additional benefits in exchange for being among the first to experience your offer.

In the Stripper2CEO methodology, we understand that the most compelling marketing is based on real results. The Founding Member strategy allows you to quickly generate those results while refining your offer based on direct feedback.

The Founding Member Framework

Your Founding Member launch will follow this proven framework:

  1. Limited Availability - Offer a small number of spots (typically 5-10) to create exclusivity and urgency.
  2. Special Pricing - Provide a reduced investment (typically 30-50% off) in exchange for feedback and testimonials.
  3. Additional Support - Offer enhanced access or support to ensure founding members achieve exceptional results.
  4. Feedback Mechanism - Create a structured way to gather insights that will improve your offer.
  5. Success Documentation - Establish a process for capturing results and testimonials to use in future marketing.

Implementing Your Founding Member Launch

To implement your Founding Member launch:

  1. Determine the exact number of founding member spots you'll offer
  2. Set the founding member investment (typically 30-50% off your standard price)
  3. Define the additional benefits founding members will receive
  4. Create an application process or direct purchase option
  5. Establish a clear deadline for founding member enrollment
  6. Prepare your onboarding process to ensure founding members have an exceptional experience

Module 3 Action Steps

Congratulations on completing Module 3: Automation Architecture! You've now built the system that will sell your offer while you sleep. You've:

  1. Mapped out your 7-day funnel sequence
  2. Created your FB Lead Gen Form strategy
  3. Developed your email sequence templates
  4. Designed your founding member launch strategy

Before moving on to Module 4, complete these action steps:

  1. Create your lead magnet based on the plan you developed
  2. Write the first three emails in your 7-day sequence
  3. Set up your Facebook Lead Gen Form campaign
  4. Finalize your founding member offer details

In the next module, we'll focus on implementing your blueprint and optimizing it for long-term success with practical tools and frameworks for tracking, technology, and continuous improvement.

"DISRUPT WITH INTENTION. TRANSFORM WITH BRILLIANCE." — BAF Marketing

Back to Module 2 Continue to Module 4